Lily is the world's first throw-and-shoot camera. It lets anyone create cinematic footage previously reserved for professional filmmakers. Lily is waterproof, ultra-portable, and shoots stunning HD pictures and videos. Pre-order now at https://www.lily.camera/
Antoine Balaresque, 24, is the CEO of Lily, a California company that has attracted $1m worth of interest from investors so far. What does Lily do? It makes a self-operating drone camera that follows a little tracker around using a blend of WiFi connectivity and video recognition. Balaresque calls it a 'selfie drone' and said that he came up with the idea while on vacation with his family.
Lily itself is a complicated machine – the versions he and his partner made in their workshop are clunky and require a lot of tinkering to work. But they do fly themselves, even on a warm spring day in Central Park, and after a few tries, the tracking algorithm works, too. It's a pitch likely to entice amateur filmmakers, if his machine's kinks get worked out in production